Marketers rejoice, click stats are now LIVE.

Here's the tweet and short of it:

• You can see stats on links you create while logged in.
• Stats are PRIVATE.  Your stats are yours.  No one else can see them.
• You can now optionally login to your own Trick.ly account to use these features.
• As of now, you can see total number of click per day
• And underneath that you can see trends of password "attempts"

Quite possibly the most exciting feature in the recent update is the password attempt trending.  This allows you to see what people answered to any of your links. 

The potential for marketers is that not only do you get buzz going from the exclusivity of a password protected link, but you get to see what people guessed is the answer.  Fun stuff.

Tonight around 2am Pacific we'll be pushing out the new version of Trick.ly.  Features you will see (and love! :) are:

• User accounts
• Stats
• A new "Riddle" option.  Very much like the "Password" but more clearly a riddle.
• A new "question" option.  This is like a password with no right answer.  You'll get to see all the stats of peoples' answers in your account stats. 
• A couple other fun surprises!

So as the designated office funny person, a great use for Trick.ly is to courtiously ask: "Are you someplace where music and your laughter won't disturb people?" ;)

Try it out here ;)

http://trick.ly/3bp

Coming later this week, user accounts!  And along with it, comes ... yup, you guessed it.  Click stats!

What a wonderful world for marketers and the obsessively curious :)

But don't worry, links stats will absolutely NOT be public to the world.  If you're into letting the whole world see your analytics, may we recommend bit.ly?

Some of the biggest hype generating marketing campaigns of the last decade have been riddle-based information leaks.  And the best part is, riddles will never go out of style.  We all love to solve and figure out stuff, it's at the heart of being human (apologies to any literate non-human beings -- we don't discriminate).

There are tons of clever ways to use Trick.ly. A great use for businesses is recruiting top talent.

Simply put your job application form behind a clever clue: http://trick.ly/2Qa

Years ago, Google did something similar with expensive billboards and domain names to find the "right people" for the job. Now you can do it much easier (and cheaper).

A "direct message" (or DM) on Twitter is a private message between two people who follow each other. 

But that's also a limitation: If you're trying to send something private on twitter to someone who doesn't follow you, you're out of luck.  You can ONLY send DMs to people who follow you.

Sooo.. here's an easy solution: just send them a link using Trick.ly!  You can include a password / clue that only they would know, plus you'll get some street cred for your social web prowess.

And it's a free upgrade!  Go ahead, update yours.  We'll wait.

After recently acquiring atebits, Twitter has rebranded the Tweetie iPhone app as "Twitter for iPhone."

My favorite new feature is the low-profile re-tweets.  Very streamlined (just how we like things around here :)

The Trick.ly API will go live this weekend, and will make Trick.ly usable as a custom URL shortener within the new Twitter for iPhone.

• Expiration date on links
• Firefox toolbar shortcut
• Tweetie2 for iPhone integration (default shortener)